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Domain Names:
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Choose your Domain Name wisely.
An easy-to-remember name that somehow describes what you do will
allow visitors to find you easier |
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In addition to your main Domain,
try to register other value-added Domains, such as your Tag Line
Domain |
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Meta Tags:
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The title and description meta tags are of crucial importance. When
your page appears in a list of search engine results, the user
is only likely to visit your site if the title describes exactly
what they are looking for. Some search engines also display the
description, which can influence the user |
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Meta tags
alone cannot get you a high search engine ranking. The body
(or text) of the page must be rich in keywords (the words
utilized by web surfers to find sites) |
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The density of a keyword, in
relation to the size of the page, is very important in getting
a high ranking for that keyword |
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Engine Registration:
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It is NOT recommended to submit
a site to search engines over and over. Once your URL
(your web site address) has been submitted, the search engine
will remember that URL and re-index it at regular intervals.
In fact, some search engines may penalize for submitting too
often. Only submit once every couple of months |
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The search engines will give
preference to keywords located on the first few lines of the
page |
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Don't use swear words or pornographic
terms. The search engines will penalize for this |
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Site Design:
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Make your site attractive, appealing,
uniform, and easy to navigate and follow |
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Get users to come back to your
site by providing useful information and other incentives |
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Update your content frequently |
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Banner exchanges
and other alliances:
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Get lots of other sites to link
to your site. The search engines have more respect for sites
that have many other sites linking to them |
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Partner up with complementing
web sites by linking to them and sharing business information
(not customers!) |
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General Marketing:
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Be prepared to provide good
customer service. Others will |
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This is a global marketplace,
do not loose sight of your competition no matter how far ahead
you think you are |
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Research your market periodically,
you will be surprised how quickly customers' attitudes change |
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Innovate, look beyond the obvious,
and take calculated risks |
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And finally, NEVER rely exclusively
on your web site for all your marketing needs. The internet is
an important tool, but not a marketing panacea |
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