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hours per person Amount of time a unique visitor spends within a site or category on average during a month. A site with a higher number of this category will be considered a "sticky" site. Examples of sticky applications are e-mail, chat, games, and on-line auctions – these are areas that people tend to spend a lot of time on and consistently return to. Sticky applications are a way to enhance user loyalty and community, which in turn enables sites to command premium advertising dollars.